What is the secret to a successful practice?
I wish I could tell you about some amazing strategy I have created to help my practice be successful. I could give you a 5 step program, write a book, and sell it for millions. But, the secret to my practice growth has not been a program or a special formula.
The secret to practice success is answering the phone.
Yes, it is that simple. Phone rings, you answer it live. Not after the fact, not a voice message, but a live voice offering hope and direction for potential clients.
Over the past month I have been trying to schedule an appointment with a mental health professional. I have called this particular place 4 times with no live answers. I leave messages and get a call back days later. When you are needing someone, waiting days is not in the cards. In fact, I ended up scheduling with the counselor who got back to me the fastest and offered the soonest appointment.
While doing an intake for a new client at my own practice, I asked the man, “What made you pick Waters Edge Counseling?” His response, “Because you answered the phone and were able to schedule an appointment. I have called 3-4 other places in which only 2 have called back and that was days later. The other places have not called back at all.”
He scheduled an intake appointment because we answered the phone.
Think about the revenue from one client. For example, if this man continues therapy for 12 appointments, that is $1,560 ($130/session). After paying the clinician who sees him, taxes, expenses, it is safe to say the practice would profit around $500 ($40-$50/session). This is all from answering one call live. Image if that was 2-3 people per week. That would be $1500! You get the point. Lots of money coming into the practice from a simple task.
Do you answer calls live or have someone who does? How often do you miss calls? How much revenue could you be losing in your practice?
Need help getting your phones set-up? Need help hiring an assistant? Respond to this email and let me know. I can help you grow your practice and cash flow. Schedule a complimentary 45-minute consulting call to discuss your practice and your goals.
Besides answering the phone lives, another way I have grown my practice is through good SEO. Over 55% of our new clients come to us through our website.
SEO encompasses multiple items on your website. But, one of the most important ones is blogging. Through consistent and effective blogging, you can grow your SEO by leaps and bounds. But, it needs to be done right.
Interested in Making Sure You Are on Track?
Implementing ways to track your calls coming into your practice can support your insight into what is going on and why. It allows you to see if your practice's marketing efforts are reaching clients or if some adjustments need to be made.
At Whitney Owens Consulting, I offer guidance and support when it comes to setting up new tracking methods for your practice. I will also support you in creating an environment where you can grow your practice and know what the data says is going on. Reach out today to get started on the path to a successful practice! Ready to grow?
Schedule a complimentary 45-minute consulting call to discuss your practice and your goals.
Learn more about me and my services.
Grow your practice today!
Implementing new methods into your practice can be overwhelming, especially if you are unsure of what is the best route to take. This is why I offer a range of personalized business coaching services to help you make a plan, execute it and track the results. I offer 3-month and 6-month business consulting packages, Enneagram Training, and a Wise Practice Community Membership. Implement tracking methods for your practice today and reach out to Whitney Owens Consulting if you need help getting started! Get in touch today to learn more.
Looking for Likeminded Individuals?
The Wise Practice Summit is a conference for faith-based practice owners to connect with one another and grow their clinical skills. This October we will be meeting in beautiful Savannah. The summit is pack with 14 amazing presentations, 11 sponsors, multiple meals, and a John Wesley Walking Tour.
To learn more about the speakers, sponsors, schedule, and pricing, click here.
